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It's a big world, lets make it easier to get around...

LAT: 30.269672

LON: -97.718764

LAT: 30.271304

LON: -97.710123

Apple Maps can use precise GeoGO location data to guide users to any location quickly and safely.

Ever had a digital map dump you in the wrong place?

It happens all the time. Most maps use postal addresses to determine locations.

Modern GPS may guide you with pin-point precision – but they use generic street addresses as a target. When your smartphone says ‘you have arrived’, you may be hundreds of feet – even blocks – from your desired destination.

For those with visual or physical impairments – that distance can be frustrating or even dangerous.

The answer is right above our heads

A global network of GPS satellites can easy pin-point any location on earth.

Using apps on any smartphone it is possible to mark a location precisely – accurate within feet, and then find that location again easily, providing navigation to get you there precisely.

Best of all, GPS technology is free, open-source, and available worldwide – all that's needed is a compatible smartphone or mobile device.

GeoGO proposes a new standard for mapping –– Precise First

Why shouldn't mappers and maps use the most precise target for a destination?

GeoGO uses geotags with precise latitude and longitude to specify specific destinations: schools, hospitals and medical clinics, libraries, recreational facilities, government offices, transit stops, parks, grocery stores and shopping areas.

Geotags can even pin-point preferred, accessible entrances.

Why aren't we doing this already?

The technology to capture and distribute precise geotags already exists.

What's lacking is the leadership and mandate for mappers to provide more-precise destinations and routing for millions of smartphone users worldwide.

It's ironic that an autonomous car can guide you to a parking spot more precisely than you can locate a friend's home in a large apartment community – or a hospital entrance in an emergency.

GeoGO 'Precise First' mapping can save time, improve safety, and increase accessibility.

http://maps.apple.com/?q=30.271304,-97.710123
http://maps.apple.com/?q=30.269672,-97.718764